This Pearl's premium grass looks awesome: mow only once per month; extremely drought tolerant (seldom or never water); thrives without chemicals. It's the polar opposite of life-support grass, that's the gold standard in today's yards.
Maybe, once our yard is in really bad shape, I'll try this seed, mixed with clover. I want our yard to have zero environmental cost, zero carbon footprint. We currently have just that: we haven't watered our lawn in 2 years; no fertilizer, pesticides; no dethatching, mechanical aeration; very rarely raked, mowed; etc., except, it's slowly dying, and weeds are moving in, because we inherited prior life-support grass.
I'd also like near-zero effort on our part (we don't want to hire a lawn care service because we feel that sets a bad example for our kids), and of course to have decent curb appeal. Surely this is not too much to expect?
I wish there were more companies/people developing environmentally free/friendly alternatives to the standard life-support grass. I'd do a bake-off with these alternatives on different spots in our challenging yard!